The logo is shows the stalk of a flower with three branches. A ball is depicted around the central flower, with the left flower being red and white (the colors of Poland’s flag) and the right flower being yellow and blue (the colors of Ukraine’s flag).
“The vivid colors of the logo are a perfect fit with the image that Poland and Ukraine want to give to the world,” said UEFA President Michel Platini.
“The symbolism of a plant that grows is fully in line with the aspirations of the two host countries, and I am sure that we will be creating history together, with the staging of the UEFA European Football Championship in central and eastern Europe for the first time,” he said.
Quoted from People’s Daily Online.
The purpose of the logo is to give UEFA EURO 2012™ a personality of its own, with the visual identity to be applied across a range of promotional applications from tickets to web banners. The objective is to help promote the tournament – one of the world’s biggest sporting events – by providing an easily recognisable identity with a flavour of the host nations. The logo takes its visual lead from ‘wycinanka’, the traditional art of paper cutting practised in rural areas of Poland and Ukraine, as a tribute to the fauna and flora of the region.
The ‘bloom’ logo has a flower representing each of the co-host nations and a central ball symbolising the emotion and passion of the competition, while the stem denotes the structural aspect of the competition, UEFA and European football. Nature has inspired other features of the visual identity, with woodland green, sun yellow, aqua blue, sky blue and blackberry purple being the crucial tones of the palette of colours to figure in official tournament branding.
The event slogan, meanwhile, is ‘Creating History Together’. The staging of the UEFA European Championship finals in Poland and Ukraine, a first for Central and Eastern Europe, will have a place in the history books, with everyone involved in UEFA EURO 2012™ – organisers, host countries, host cities, players and fans – contributing to another exciting chapter of European football.
Quoted from Logo Design Love.
I can't say I absolutely like it, because I remember some of them a lot better looking in the previous years. Maybe I got used to a more serious style and this one has something cartoonist in it. It is the traditional art inspiration I think. I would rather associate this design with a juniors championship or even more, with a children championship.