Keywords, the infamous keywords...
As I posted in the previous post about blogging on your site, the first steps in a SEO campaign should be a part of the website building process. For those who do not build websites, lol, I decided to write a few details about those steps too.
How do you want new customers to find you on the web? What words are people likely to use when they search for your company or for the products you offer? Your answers to these questions are your "keywords" and they are integral to building an effective online presence.
A few guiding steps when you create yor keywords:
You have to think like your customer:
You sell for your customers, not for yourself. So what are the keywords they are most probable to use to search for your products or services? Those are your keywords you're looking for. [/li]
Use the search engines to help you:
The easiest and the most inspired way to look for keywords is to type your main keyword into a search engine and see what people are looking for usually.
If you want to see a more accurate data, you can go to Google Keyword Tool and do a comprehensive search for keywords. In the Match Types play with [Exact] and "Phrase" and aim for keywords with "low" competition..
Use the new keywords on your site:
Now go trough your website. Do you see your keywords? Insert them if not. Keep in mind that the quality of your content can't suffer when you insert the keywords. It still needs to be relevant to your readers and therefore to Google. "The content is king" and it can't be compromised.
Check if you have the keywords in your title tags and headers. Those are the first ones crawled by search engines on your pages. Also it is a good practice to follow the header with a relevant parafraph that contains the keywords too. So the first three locations for your keywords are:
- Page Title Tag
- Header (<h1> tag)
- First Paragraph
Be carefully not to overdo it! Google doesn't like pages stuffed with keywords and actually will punish them for that. The number of keywords should always be limited and a good practice is to use them up to 3-5% in your body text.
Use the new keywords in your advertising:
If you run any ads, it's time to take a look over those too and optimize them. Again, keep the content quality in mind, and also in this case you want to keep a clear consistency of your designs too. The ad should be a strong bearer of your brand, in design and in message too.
Monitor your actions:
It's time for the fun part: measuring your changes. Use Google Analytics to see how your changes influence the search-ability and the users behavior. To help you better understand those findings, here are a few metrics:
Unique Visitors: You want this number to increase. In this case, it likely means that more people are finding your site in searches and clicking through to it.
Time on Site or Pages/Visit: More is usually better. Sometimes, though, a high Pages per Visit number could mean that customers are clicking around, unable to find what they’re looking for. Use your best judgment here.
Bounce Rate: Bounce Rate is the percentage of people who click to your website and leave. Generally, bounce rates should be low (but there are always exceptions.)
You have now a few tools to help you find some useful keywords for your website on your journey to a website optimized for search engines.
If you need some free advice on your keywords strategy, leave a comment and I will gladly help you!