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SEO Step 9: Seo Tips for Header Tags writing

on Wednesday, 02 July 2014. Posted in SEO Tips&Tricks

SEO Step 9: Seo Tips for Header Tags writing

It is with header tags that sections of websites are divided in a site. When creating a new website, you have to make sure that the content is well sectioned. That way users would have an easier time distinguishing the different content. The header tags help you do that, and there are 6 of them: <h1>, <h2>, <h3>, <h4>, <h5>, <h6>. The first two are the most important for SEO, the rest will only help to divide the content and make it more redable.

The Basics of using Header Tags

header-tags-teaserThe <h1> header tag should be used only once on a page, and it should be a short description of what the page is about. If you need to use more <h1> header tags, it means you have more different topics and I suggest you should create more pages. This being said, it is allowed to have more <h1> header tags on one page but that will just make the search engine bots confused, and your page might suffer in rankings.
The next ones are <h2> header tags, also heavily used; I usually have 2 to 4 of these in web content, and more as needed in a blog post. They are the sub headers that divide the content on a page.
Starting with the <h3> header tags, they have less to none SEO juice; they are mostly used for content division and design purposes. Personally I still use a few <h3> header tags if necessary in the content, but rarely h4's. As for H4-H6 header tags, I mostly use them as design elements.

As an example I can use the format of this page:

<h1>Seo Tips for Header Tags writing</h1>
<p>It is with header tags that sections.....<p>
<h2>The Basics of using Header Tags</h2>
<h2>Why Header Tags are most important for SEO</h2>
<h3>Here are several technical reasons:</h3>
<ul> ...</ul>
<h3>Better User Experience Reasons</h3>

The headline tags are the most important tags in the content of a page when it comes to SEO.

Why Header Tags are most important for SEO:

Here are several technical reasons:

  • Headline tags are a conveyance of importance. Just like the splash of a newspaper, the header tag tells the readers just how important the text is. This is the tag that gives a brief description of what the whole text is about. It gives the reader a rough idea of what to expect. In SEO, this means the header is relevant to the content that follows and this is exactly what counts for the search engine bots.

  • The header tag also has some correlation with the keywords consistency. When creating an SEO text, the keywords in the H1 header tag should have some consistency with the whole text. Use the main keyphrase in the H1 header and if possible in the first paragraph that follows. This is something that is detected by the search engine robots.

  • H1 header tags also help during categorization by search engines. This is because the topic is the most important part of any text. It's the headline tag where the search engine will look first for the containing keywords, then the text.

Better User Experience Reasons:

Header tags also provide great reading help to the users. Here is a look at what a good header does for the user, making the entire content easy to screen and read:

  • The divisibility of content makes reading easier and faster. It makes it convenient for a reader to get through your site’s content because they can find what they are looking for easily. If a user is only interested in a certain part of your text, then a headline tag would be a great help.
  • People really don’t like spending a lot of time on one subject online. They just want to get what they are looking for and move on. This fast process of quickly looking over a page is called screening. If you can make that screening reading faster, then they would appreciate it.

  • Users also appreciate neat text. When you have your content structured with headline tags, then it looks organized and well placed. The structure of your content portrays more than just text. People can look at a page and decide they like it or not based on the neatness.

Getting Header Tags right:

The secret to effective headline tags is knowing what not to do when creating them:

  • One of the things to avoid is the over use of keywords. Keywords should be placed strategically to make them easy for the search engine to detect. So don't stuff your the headers or content with keywords.

  • Using images for the headline tags is not advisable. This will just ruin the whole text and the ranking in the search engine. This is because the search engine will not be able to detect the text used for the images. Technically it is possible but it is not a good practice.

  • It is important to know how to distribute the headline tags across the content. This way the tags won’t be cramped in one place.


As a short recap:

  1. The most important header tag is H1, followed by H2.
  2. Use only one H1 header tag per page.
  3. Use the main keyphrase in H1, but don't stuff it with keywords.
  4. H1 should tell the reader what is that page/article about.
  5. Make sure the keyphrase in H1 is consistent with the keyphrases used in the page's content.
  6. Use H2's for a better division of the content, and only if the headers make sense, use keywords in them too.

So these are the few important things you need to know before writing your header tags.

If you have any questions feel free to leave comments.

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